PepsiCo’s Competitive Strengths on Multi-business
(3. What is your assessment of the competitive strength of PepsiCo’s
different business units?)
❖ Comprehensive product portfolio with 100 brands serving nearly
every niche in the beverage, food and snack industries.
❖ PepsiCo’s brand portfolio is highly diversified. No competitor has as
many high earning brands as PepsiCo.
❖ It has been built with pro-active and progressive character
❖ PepsiCo owns and markets some of the most recognizable global
brands, including Pepsi, Tropicana, Gatorade, Mountain Dew,
Aquafina, Lay’s, Doritos, Cheetos and many other popular brands.
