PEPSICO CASE ANALYSIS (GM COMMUNICATION)
6. Does PepsiCo’s portfolio exhibit good resource t? What are
the cash ow characteristics of each of PepsiCo’s six segments?
Which businesses are the strongest contributors to PepsiCo’s
free cash flows?
PepsiCo’s portfolio also offers good resource fit. They have done a great job in terms of
breaking their company into four segments Frito-Lay North America, Quaker Foods
North America, North America Beverages and PepsiCo International:
– Latin America
– Europe Sub-Saharan Africa
– Asia, Middle East and North Africa
Frito-Lays brand accounts for 29% of PepsiCo’s total revenue. As one of the snack food
branches within this company, it is imperative that they keep up with diet trends
especially as this division accounts for over 70% of salty snacks within the United
States (Jennings, 73). This department focuses on three main areas, convince,
nutritional content, and indulgent snack foods. Reflecting on these areas, the company
