PESPICO DIVERSIFICATION
STRATEGY
HOW PESPICO BUILT HIS PORTFOLIO OF ACTIVITIES
AND DIVERSICATION STRATEGY.
Musa Raza
Davide Salardi
Liuselana Tilve Hernendez
INTRODUCTION:
PepsiCo is the world’s largest snack and beverage company, with 2013
net revenues of approximately $66.4 billion:
•The company’s portfolio of businesses in 2014 is based on high
