Natalia Kwiatkowska
MKT 221
14 September, 2015
SWOT Analysis for PayPal
Strengths
•Simplicity: opening an account can be accomplished in a few minutes
•PayPal is now accepted by larger companies
•Viral Marketing: anyone receiving PayPal cash has to open an account
•Commission charges are modest
Weaknesses
•Being the target of many scams, PayPal’s fraud detection can be heavy handed,
freezing accounts for long periods.
•Funds drawn from a bank account cannot be recovered