Running head: Patagonia case summary 1
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Running head: Patagonia case summary 2
Question 1
Patagonia’s strategy
Product line and product development–Under product development- there is emphasis on quality
where they emphasize on creating quality products that are simple functional as well as
multifunctional. . Simplicity is their principal concept in their designs. Their goal is to offer only
viable as well as multifunctional product so that the consumer will only consume less but which
is much better.
Innovation strategy-the company invest $3 million each year in the field of research as well as
development. As a result by 2010 it was a leader in innovations regarding technology. To
