Chasidye Richardson
Past performance of Levine Cancer Institute
A metric is used as a pattern to compare the real outcomes of a business plan to the projections. A
marketing plan blueprints goal the company needs to achieve, in revenue produced and an
increment in market impart. Currently based upon prior years Levine Cancer Institute’s presence
in the local community has become prevalent, which is why they continue to build their client
base. The facility has been committed to their goals as not only an organization but a game
changer in care of oncology patients. The institution has grown on phenomenal levels. In the near
future continuous strides will be made in a positive direction. The consumers are satisfied and
seek the facility for ongoing care. Levine displays the ability to rapidly review, implement,
benchmark and adjust processes which reflects in the ongoing success of the facility. These
methods have proven to be particularly valuable in clinical trial processes, which ranks Levine
Cancer Institute among the swiftest in the nation and assists in the delivery of the highest quality.
There needs to be a focus on the continuum of care. One of the biggest changes occurring in
healthcare is the full-scale shift away from fee-for-service and volume-based measures toward
accountable care organizations and quality-based measures this will improve future performance.
The hospital’s marketing models should reduce readmissions. Plans that realign their goals
toward the entire continuum of care can then focus on one of the more pertinent aspects.
Readmissions negatively impact a hospital’s bottom line in several ways, such as the high costs
associated with them and scrutiny from private health insurers and patients. Now part of
President Obama’s healthcare reform, hospitals with high levels of preventable readmissions face
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Chasidye Richardson
the potential of losing a portion of their Medicare, Medicaid or other governmental
reimbursements.
Objectives of Levine Cancer Institute
Southeast Health will position itself as the premier health plan administrative service with both a
quality and cost advantage relative to its less flexible competitors. Companies with 50-500
employees will appreciate Southeast Health’s health plan administration services and related
consulting. Levine Cancer Institute will leverage its competitive edge beginning with unmatched
customer attention beyond the fact that the entire organization adopts a customer-centric
approach to business, all service offerings concentrate on providing the customer with the exact
