PART 6.
The Corona Virus has greatly impacted the lives of individual causing to changed
instantly where they was forced to stay home, following social distancing protocols ,
where business establishments are also enforced to open at a limited time, use skeletal
work force or worse close their business for the meantime which is mandated by the
government to avoid gathering large number of people to protect themselves and to
reduce spread of the virus. But this prevention also caused major effects to the business
industry theat caused the economy to suffer at a great extent.It is difficult to estimate its
long-term effects. In spite of the fact that society has been hit by a few pandemics within
the past, it is troublesome to measure the long-term financial, behavioral, or
societal results as these viewpoints have not been studied in the past.
The COVID-19 WIDESPREAD flare-up has continued numerous business to
shutdown, driving to an uncommon activity of commerce in most industry sectors.
Retailers and brands face many challenges, such as those related to health and safety,
the supply chain, the workforce, cash flow, consumer demand, sales, and marketing.
The COVID-19 outbreak is likely to cause bankruptcy for numerous well-known
brands in many industries and especially small business that are just starting as buyers
stay at home. Economy are down, source of income where stopped, and lay offs are
rampant in the corporate world.
As the corona-virus continues to occur, resources and variables for most businesses
remain skeptical in short term.Right now that business with physical stores are closing
which cause to lose their revenue , major setbacks and cut budgets instead they allocate
a large amount to invest in digital marketing.Sadly, traditional marketing become
ineffective at this generation posters, fliers, mailers and tarpaulins are long gone, tv and
radio commercials are shifting into different mediums. TRade shows where postponed
that it cost major losses to companies who have invested a alarge sum of money and also
an opportunity that they could network and potentially revenue that they could earn.
As we are in the middle of a pandemic outbreak non essential businesses like
restaurant, clothing stores and equipment where force to close their business they opt to
shift their marketing strategy where they can still continue to operate their business
amid the spread of the virus. Business were creative and innovative in dealing with this
kind of challenge by taking this as an opportunity to develop their skills to change their
medium of marketing strategy. Now that technology has been part of people’s daily life,
businesses also used it to reach out their consumers.
Digital Marketing becomes the trend in this generation where they use it to reach
out their target markets. Now that people are staying home, most of them spend hours
live streaming, browsing in the internet with their phones and laptops, it is time for
businesses to capture the attention of their audience with an effective use of digital
marketing. In this way business can attract number of potential consumers that will
purchase products. With the proper use of digital marketing it can help the business
boost sales and revenue.
It is unknown when will the pandemic will end and what effects it will have after,
but the use of digital marketing will still continue to thrive to market the business.