Cody Beacom
Business Policy 495
7/16/2015
1. What is Panera Bread’s strategy? Which of the #ve generic compe&&ve strategies
discussed in Chapter 5 most closely #t the compe&&ve approach that Panera
Bread is taking? What type of compe&&ve advantage is Panera Bread trying to
achieve?
Panera Bread is a company with unique and e*ec&ve concept and strategy which
has given them a compe&&ve advantage over its compe&tors in the submarket
industry. Panera Bread’s strategy includes providing specialty bakery and cafe
experience to urban workers and suburban dwellers. There a triple threat with
their compe&&ve advantage: product, environment, and great service. They
specialize in fresh baked bread that made with quality and detail, made to order
sandwiches, custom roasted co*ees and other cafe beverage. Panera Bread’s
strategies can be categories under the Best-Cost Provider strategy. Panera Bread
provide a fairly common café beverages around the country, but they have
manage to offer their products at lower cost to its rivals and s&ll gives customers
more value for their money by incorpora&ng good to excellent product
a3ributes. Panera is trying to build a compe&&ve advantage based on the triple
combina&on of Product, Environment, and Great service.
Cody Beacom
Business Policy 495
7/16/2015
2. What does SWOT analysis reveal about the a3rac&veness of Panera Bread’s situa&on
and future prospects?
Strengths-The strengths for Panera is that it has a good solid brand name and the
financial stability allows for 8exible menu items and good quality food. The menu is
appealing and fresh to the customers. Panera bread is not just a normal fast food
