1. Introduction
Peer–to–Peer (P2P) lending involves the matching of borrowers and investors
via a web–based platform and the operator managing, as an agent for investors, the
resulting repayment obligations of borrowers. P2P lending is a fast growing industry
globally with the number of operators as well as the number of loans being issued
increasing substantially over the last 10 years. The USA and the UK have the most
established P2P lending markets. UK based Zopa is recognized as the first P2P
operator launched in 2005 while USA based Lending Club is the world’s largest P2P
operator and as of 31 March 2016 had issued over $18.7 billion worth of loans since
launching in 2007. The Australian P2P lending industry has been slower to develop
but now includes P2P operators such as SocietyOne, RateSetter, MoneyPlace,
ThinCats and True Pillars.
P2P lending is, in a number of respects, little different from other platform-
based markets which enable buyers and sellers of heterogeneous goods and services
to trade, with prices determined ultimately by demand and supply, but in the short run
by auction processes or fixed price offers. Examples include accommodation services
(AirBnB or Hotels.com), transport (Uber), new and second hand goods (EBay,
Gumtree, GraysWine Online), all of which have been made feasible by modern digital
technology.4
4 Einav et al (2015) analyse these types of peer to peer markets and discuss
issues involved in their regulation. They note that in fast growing and evolving
industries, regulations which appear sensible at an early stage may soon become
unsuitable. On the other hand, in platform businesses where there may be
significant network and scale economy effects, early stage regulation may be
appropriate to influence emergence of a desirable industry structure and
conduct.