TEAM K-CREW, IIM KOZHIKODE
MUZAMMIL RAWOOT SAMPURNA KARROHIT PARAB
•No guardian figure at co-living
spaces
•Mistrust towards strangers
•Parents are afraid of negative
influence
BARRIERS
•Contact point for
parents
•Safety of students
•Late night cravings
NEEDS
•Proximity to
educational
institute
•Proximity to malls
and eating joints
Students
36.6
•Disturbance caused by room
sharing
•Lack of boundary between
work and living space
BARRIERS
•Faster wifi for
working from home
•Comfortable space to
work from home
•Parking space
NEEDS
•24*7 services
•Anytime
entry/exit to
building
Freelancers
6.5 45% 15 58% 2X
37 34% 5%
37%
million enrolled in
higher education
Million hostel beds
available
Willingness to pay
10-15k for
accommodation
million freelancers
in India Aged under 30 Count to double
every 5 years
million women are engaged
women to men labor
Willingness to pay 10-15k for
Very few millennials use cost as only
Oyo currently
seen as best only
in affordability
