OXO AND THEIR TARGET MARKET 1
OXO’s Target Market and
Appealing to Every Generation on a Budget
Douglas J. Queen
University of Maryland University College
OXO AND THEIR TARGET MARKET 2
Abstract
This paper explores how OXO has adapted to the changing market trends and have
developed revolutionary market strategies to conquer new challenges faced in
promoting their products. OXO is well-known for its ergonomic kitchen apparatuses that
