Present a case study report that addresses Tourism Planning issues in
a Overtourism destination of your choice.
OVERTOURSIM IN Dubrovnik
Introduction:
Hi, my name is Sherisa Watson, and I am an independent researcher working
for the University of Hertfordshire. Today, I will be analysing the tourism
planning issues in over tourism in Dubrovnik.
General Information about the destination:
The city of Dubrovnik is historically significant and a major tourist attraction.
The city lies near the borders of Montenegro and Bosnia and Herzegovina, on
the Adriatic Sea coast of southern Croatia. Visitors are attracted to the city
because of its natural beauty. A rock formation that extended into the Adriatic
Sea forms the Ancient Town of Dubrovnik, which is surrounded by walls,
earthworks, and towers. All the churches, fountains, palaces, museums, and art
galleries in the city have been carefully preserved.
There are several main attractions that draws tourists to this city many being:
the walls of Dubrovnik, The Old Town, Lukrum Island and Mount Srđ
(TripAdvisor, 2021). According to (Central Bureau of Statistics, 2011) most
recently tally of its population stands at 42.615. However, it is crucial to note
that the number of tourist arrivals in the city of Dubrovnik in Croatia increased
at a fast pace throughout the 2010s, peaking at almost 1.5 million in 2019
(Statista, 2021). As a result of this, this has increased the amount of over
tourism in Dubrovnik
There are many tourisms planning issues that Dubrovnik are facing. However,
today we will be focusing on the two key issues: Overcrowding and cruise ship.
OVERCROWDING
The tourism industry has played a major impact on the reliance that Dubrovnik
have on the incoming tourist. It is noticeable that over tourism according to the
(UNTWO, 2018) has “consequences of tourism on a destination, or parts
thereof, that excessively influences perceived quality of life of citizens and/or
quality of visitors’ experiences in a negative way”.
The type of impact this has had is Overcrowding on streets and pavements, as
well as public transport, heavy traffic, loss of local identity. This as in August
2016, over 10,000 visitors bought tickets to walk Dubrovnik’s famous city walls
in a single day (Simmonds, 2016). As a result of overcrowding in historical
