Course Title: Marketing Management
Course Code: MKT-503
Credit Hours: 3 + 0
Course Instructor: Ms. Rauza
Prerequisites: Marketing Management is a core subject and assumes that the student must have
basic understanding of business principles.
Textbook
▪ Principles of Marketing,A South Asian Perspectiveby Philip Kotler, Gary
Armstrong, Ehsan UlHaq.Latest edition, New Delhi: Pearson Education
▪ Marketing Management: A South Asian Perspective by Philip Kotler, Kevin Lane
Keller, Abraham Koshy, and MithileshwarJha, 14/e; New Delhi: Pearson Education
Course Description: Marketing, today, is a companywide undertaking driving the company’s
vision, mission and strategic planning. This course is intended to introduce to the students the
fundamental principles of marketing, dynamism of the marketing environment and prepare them
to make decisions in a customer and market driven environment. In today’s fast-paced world,
marketing has become more complex. Changes intechnology and consumer and business needs,
as well as, increased globalization pose new challenges for marketers. These events have made
marketers more aware of the necessity for careful but speedy analysis and decision-making. The
