Yanqi Wang MSMI2017
Integrated Marketing Communications
MKGB 7755 001 Professor Licciardi
01/28/2018
OTT Case Study
1. How does the OTT Case Study relate to a current media event?
HBO Now, a subscription video on demand service operated by American premium cable
and satellite television network HBO, has become an important part of the OTT family.
Last October, the CEO of HBO announced that they will launch a “Global OTT platform”
in 2018. This action will not only help HBO to gain more market share and compete with
same OTT streaming platform as Netflix and Hulu, but also stands for an OTT innovation
among the whole world.
