Organizational Identification

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webster university
MNGT 5590
Organizational Identification
MNGT 5590, Fall 2018
Management and Leadership
in the Graduate School
Webster University
The Role of Organizational Identification
Organizational identification (OID) is a model with the employee and the company share
the same goals and values. Organizations are complex entities. They have different departments, values,
visions, ideas, and personalities that make each one of them unique. There is nothing wrong with these
with being different. In truth, they are part of what makes each organization unique from the next.
However, understanding that while organizations are different, the individuals within an organization,
are different from each other as well. Individuals are unique and have their own ideas of the
environment around them and of business. It should be the overall objective of the organization to
enfold that uniqueness, yet still have their employees identify with how the organization does business.
Organizations have values, goals, visions, and desires just like anyone else.
Organizational identification (OID) is the degree with which the organization and the people in
the organization share the same values, goals, ideas, and visions. As the people in the
organization share the values of the organization; the organization begins working more like
a well-rehearsed football team as opposed to different groups sta2ed by different
Envision, for a moment, a baseball team. A great team would have the coaches and
players all working together for a common goal, which is to win the game. Envision the team
as the organization and each player as an employee. What would happen if each player had
their own unique values or goals for the team. What if the player had different ideas for the
team instead of what the coaches wanted? If the players and the coaches are not working in
unison, the win is much more unlikely. This is an unlikely model.
This is precisely why OID is so important. Organizations want their employees to
identify with the organizational goals and values so they have a be<er chance of being
successful. When employees identify or agree with these aspects of the organization, they
have more pride about their work and the organization that they work for. The employees
display more job satisfaction. The teams Organization Identification will manifest itself in in
customer service and product quality.
Communication and Social Identity Theory in OID
Social Identity Theory (SIT) is well established in organizations. Hogg and Terry found
that SIT is very helpful in explaining a number of variables that are relevant. There is increasing