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MNGT 5590, Fall 2018
Management and Leadership
in the Graduate School
The Role of Organizaonal Idencaon
Organizaonal idencaon (OID) is a model with the employee and the company share
the same goals and values. Organizaons are complex enes. They have di2erent departments, values,
visions, ideas, and personalies that make each one of them unique. There is nothing wrong with these
with being di2erent. In truth, they are part of what makes each organizaon unique from the next.
However, understanding that while organizaons are di2erent, the individuals within an organizaon,
are di2erent from each other as well. Individuals are unique and have their own ideas of the
environment around them and of business. It should be the overall objecve of the organizaon to
enfold that uniqueness, yet sll have their employees idenfy with how the organizaon does business.
Organizaons have values, goals, visions, and desires just like anyone else.
Organizaonal idencaon (OID) is the degree with which the organizaon and the people in
the organizaon share the same values, goals, ideas, and visions. As the people in the
organizaon share the values of the organizaon; the organizaon begins working more like
a well-rehearsed football team as opposed to di2erent groups sta2ed by di2erent
Envision, for a moment, a baseball team. A great team would have the coaches and
players all working together for a common goal, which is to win the game. Envision the team
as the organizaon and each player as an employee. What would happen if each player had
their own unique values or goals for the team. What if the player had di2erent ideas for the
team instead of what the coaches wanted? If the players and the coaches are not working in
unison, the win is much more unlikely. This is an unlikely model.
This is precisely why OID is so important. Organizaons want their employees to
idenfy with the organizaonal goals and values so they have a be<er chance of being
successful. When employees idenfy or agree with these aspects of the organizaon, they
have more pride about their work and the organizaon that they work for. The employees
display more job sasfacon. The teams Organizaon Idencaon will manifest itself in in
customer service and product quality.
Communicaon and Social Identy Theory in OID
Social Identy Theory (SIT) is well established in organizaons. Hogg and Terry found
that SIT is very helpful in explaining a number of variables that are relevant. There is increasing