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We made an interview with the marketing manager of Taobao, Longfei Wang. He has been inside
the company from 2005. He is an experienced manager who leads 20 employees in his
department. Another method we use to obtain the information about this company is a
questionnaire for employees about their motivation.
The type of operating job and describe in detail the main types of activities that need
to be performed in this job.
Marketing manager is one the most important job in an online shopping company. As an
online shopping plat form, numbers of users is the giant part for the company to concern.
Marketing manager needs to analysis the market for every kinds of product(because Taobao
Company is the plat form for all kind s of product) and also the competitor’s information.
Sales analysis may give him the information about the sales of di,erent product categories,
the Mr. Wang has a job to carry out a report about how to maintain the high-sales-product
market and improve low-sales-product market. The daily task for him is to lead his people to
collect information and design marketing promotion strategy for the plat form.
Marketing manager did a heavy work because the work is changing very fast in China, one
government policy may change a whole product’s market. To make an actively and quickly
respond, he needs to be focus and decisive to handle some problems that just jump out.
