LI, Hui
College of Management
Shenzhen University
lihuisophia@foxmail.com
Organizational Behavior
Refer to Chapter 3
Lecture 6 Attitudes and Job Satisfaction
Attitudes
¨Attitudes – evaluative statements or judgments
concerning objects, people, or events.
They reflect how we feel about something.
The Components of An Attitude
Attitudes and Behaviors
Attitude
predicts
Behavior
MitigatingVariables
the attitudes that people hold
determine what they do.
Moderating Variables
¨Attitudes predict behavior, as influenced by
moderating variables.
¨The most powerful moderators of the attitude-
behavior relationship are:
¤Importance of the attitude
¤Accessibility
¤Existence of social pressures
nHigh social pressures reduce the relationship and may
cause dissonance.
¤Direct experience of the attitude
nAttitudes based on personal experience are stronger
predictors.
