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About Organization
Luxasia Group is the omni-partner to luxury beauty and lifestyle brands in reaching
Asia Pacific customers. The company aims to be the Giant of the Luxury lifestyle products
provider and the words ‘omni–partner’ stands for the one and only biggest potential partner to
distribute the luxury beauty brands that can reach at least 11 countries of market and still counting.
Since 1986, Luxasia Group has endeavoured to make a difference to beneficial the Asia Pacific
customers by bringing them the finest beauty brand from all over the world that across prestige,
niche and ‘masstige’ categories. Some of the trusted brands include La Prairie, Bvlgari, Guerlain,
Hermes, Peter Thomas Roth, Prada and Luxasia has also successfully joint venture with Yves
Rocher, Elizabeth Arden, PUIG and LVMH Group. In order to achive their mission to become the
Asia Omni Beauty Leader, Luxasia strive to provide various shopping experiences to its consumer
across online and offline channels and bring retail experiences that excite and delight the
consumers. Over the past 30 years, Luxasia successful track record of growing new brands and
progressively expanding into regional markets is attributed to our ability to marry global
perspectives into the operational nuances of the various local markets.
Explanation of PESTEL
Political
The stability of political issues in a country and the extent to which political issues of
government intervenes in a country that affects companies and businesses. Decreases and
increases of the implementation of tax in the country will directly affect to the profitability of the
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company. Thus, being up-to-date with political issues is an important part of environmental
analysis.
Economical
Local companies are affected by the local economic conditions, regional firms by
regional conditions, and national companies by national and international conditions. All these
conditions have a significant impact on how the company does business and how profitable they
can be.
Social
Social factors also known as socio-cultural factors, are the areas that involve the share
beliefs and attitudes of the populations. These factors are of particular interests they have a direct
effect on how marketers understand customers and what drives them.
Technological
As everyone understand how fast of technological landscape changes and how this
impacts the way company market their products, it is important to stay on top of the
technological changes to remain competitive for their product and services.
Legal
As Company needs to understand the legislation, knowing what is supposed to do in order
to trade successfully in the country. Government policies and actions can have significant impact
on the company.
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Environmental
With major climate changes occurring due to global warming and with greater
environmental awareness this external factor can bring impacts to farming, tourism and
insurances which lead to effects to the company.
Impact of PESTLE on the Company
Political
The political movements in a country considerably influence the company that chooses to
establish itself in such a state (Nitank & Trivedi, 2016). Established public authorities make
more decisions that can have direct control of daily operations and the prospects of a company’s
finances. Besides, an entrepreneur in a country with perpetual governmental conflict should
ensure that he responds to the needs of the indigenous inhabitants. As such, the persistent peace
and security in Singapore propel the development of Luxasia Group.
Economical
According to Kolios & Read (2013), there exist several economic factors to be
considered for the energy industry. These high costs arise due to the technology early stages of
development. The financial aspect is concerned with the investment in different departments to
ensure proper business progress, such as the power cost, and advertisement, among others. N the
Luxasia Group. business operation may be slightly affected since they spend money to advertise
their products; thus, minimized profits.
Social
Socio-cultural variables deal with the knowing and the understanding the characteristics
of a population especially the age, needs, and the distribution (Kolios & Read 2013). Besides,
traditions, as well as religious and socio-cultural influences, allow the company to improve their
analysis of the exact needs of the individuals. The initial consideration of the social aspect
enables the business to acquire a broader market base. However, Luxasia Group may face
disagreement from Christians who do not support the use of cosmetics. Therefore, this reduces
the market base for the for the cosmetics products.
Technological
A technological variable such as digital marketing may be used to bring impact on the
company. Udit (2018), states that most of the experts are busy working in every corner of the
planet, seeking to transform existing processes. While some of these discoveries are not likely to
