Organization for Business
Correspondence
Direct approach, Indirect approach,
Persuasive Approach
The Direct Approach Plan for:
positve news, requests, yes messages,
inquiries
Opening
•Start with the good news, what the receiver wants to hear.
•Or start with specific information needed for make a request.
Middle
•Give explanation or details of good news.
•Or, ask specific questions to help receiver give answer.
Closing
•Express goodwill.
•Resell product, service or organization.
Examples of Direct Approach
correspondence
Grant credit and adjustments
