FUERZAS, NOEMI KARLA N. BA 2101 OPERATIONS MANAGEMENT
TOPIC 10- Location and Layout Strategy
1.) What do you think is the most essential factor did Hard Rock Senior Director for Café
development, Oliver Munday, considered in choosing the next location for a new café?
Munday is currently looking heavily into global expansion in Europe, Latin America, and Asia. Once
the country is selected, Munday focuses on the demographics (region and city).
1. Population of area:
a) Gender & Age distribution
b) Population density
c) Population growth rate
2. Economic indicators:
a) Gross Domestic Product (GDP)
b) Unemployment rate
c) Inflation rate
3. Political risk
a) New legislations
b) Expropriation of assets by the government
c) Acts of war, and military coups