1. What do you think is the future of electric vehicles and of this company?
Although science fiction has set high expectations for the future of transportation, the
foreseeable future is electric. As economies shift from fossil fuels to all-electric, visions
are brighter, more optimistic. The electric vehicle (EV) is evolving quick, from battery to
mileage. By 2035 expect to see evolutions in the transport and mobility routines of
everyday lives. From ultra-fast wireless charging with repurposing car batteries, sending
a leap in the automotive future.
It’s all about the battery. BYD is one of the leading firms who created core competencies
in batteries and achieved economies of scale that will require the Americans some time
to catch up, specifically its main competitor Tesla. With BYD capturing more
international attention day by day, leveraging their core competencies in battery
production and development will send the future of their company soring.
2. Formulate a business strategy for BYD. What will be the basis of their competitive
advantage? What Chinese and global markets should they pursue in the future? What
price point should they plan for vehicles? What mix of automobiles, trucks, and buses
should be made? How fast should the company grow? Are there other aspects of the
business strategy that should be defined?
BYD strategically identified their corporate strategy by literally embedding it in their
company name, BYD meaning “Build Your Dreams.” With business strategy stemming
