OPERATIONS RESEARCH ASSIGNMENT
MBA-2020-2022
DIVISION-D
Company: Parle
PRN
Name
20020341204
Koustubh Ubhegaonker
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Executive Summary
A lot of organizations in the modern-day derive value from operational efficiencies and
standardization. There are various examples of organizations, which have successfully
implemented standardization, throughout geographies and are operationally efficient. This has
been the key to their success. For example, McDonald’s and Domino’s. One of the Indian
organizations, which has been successful in recent years has been Parley. It derives value from
its operational efficiencies and economies of scale. The low costs of operations and reduce
wastages have helped our organization keep the costs of its product offerings as low as possible.
These prices have remained constant over the last few decades. This is an achievement for any
organization.
So, we could agree to the point that Parley, even though, being an Indian organization has
successfully implemented quality control techniques through training provided to their
workforce. And is giving competition to foreign brands, as well. This acts as a benchmark for
other organizations to implement these techniques, and focus on bringing in operational
efficiencies in order to be successful.
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Table of Contents.
Content
Page Number
Introduction
3
Observation and data analysis
4
Conclusion
8
Recommendations
9
References
10
Introduction
Parle Agro Pvt. Ltd is an Indian family-owned organization belonging to the Food, Beverages,
and Fast-moving consumer goods (FMCG) sector in India. It is a world leader in biscuits and
holds an 80% market share in glucose biscuits in the Indian market. It also enjoys 40% of the
total biscuits market share in India. There are 12 manufacturing centers for biscuits and 75
manufacturing units of confectioneries. It is Rs 1000 crores business house. It was formed in
1929 when biscuits were majorly imported into India and were so costly that they were
considered as the snack of the rich. They were the first ones to provide us with and affordable
biscuits that are valued for money. The current business model of parley is based on the
economies of scale to keep the prices of their offerings as low as possible. They are able to do
this because of operational excellence. The company has maintained the price of its offerings
