operation management southern distrubution case

subject Type Homework Help
subject Pages 3
subject Words 1175
subject School Academy of Arts University
subject Course MBA

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On the first assignment, the topic of destination marketing was chosen as the research topic
in the marketing field. Furthermore, 5 journals were reviewed and identified. In the light of research
topic and the proposed field of study, a research question of How social media tools impact the
branding and marketing of the destinations” can be raised. The reason of arising this research
question is to understand the impact of the social media tools such as Facebook, Twitter and
Instagram on the people’s awareness of a particular destination, location or a specific place. People’s
perception about different entities is open to manipulation by many different clients and nowadays,
public image on the social media has quite a significant effect on individuals perceptions as well.
Not only specific destinations, places or locations; but images of many other phenomenon
(be it an item, an object, an idea, a brand or even an individual) can be changed in many different
circumstances. Before the internet era, word of mouth was a significant perception changer, people
depended on each other’s views to create an image of the subject. If the previous person’s
perception was bad, the next person’s perception would be bad as well in most of the cases.
However, with the introduction of the mass communication tools which we call social media, this
transfer of the ideas (views, perceptions) has changed significantly. Nowadays, the image of the
different people creates a kind of perception pool on the social media. It is more homogenic and
overall equally shared between bad reviews and good reviews. A social media user has some degree
of freedom to read different reviews from different people. Although the assignment specifically tells
us to search for articles in 5 journals we had identified in the last assignment; due to the lack of
suitable articles, I’ve taken the initiative and reviewed articles from different journals. Here is some
articles which has built around similar research questions as mine.
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