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Page 1 | 13
OPERATION MANAGEMENT OF
PROTON HOLDINGS BERHAD
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Table of Contents :
CONTENTS :
PAGE :
Company Overview
3
Introduction
4
Corporate Culture
5
Proton Vision and Mission
6
Proton Existing Objectives
7
Operation Review
8 - 10
Conclusion
11
References
12-13
Page 3 | 13
COMPANY OVERVIEW :
Proton Holdings Berhad (PHB; informally Proton) is a Malaysian automotive
company and automobile corporation active in automobile design,
manufacturing, distribution and sales. Proton was established in 1983 as
Malaysia's sole national badged car company until the advent of Perodua in
1993. The company is headquartered in Shah Alam, Selangor, and operates
additional facilities at Proton City, Perak. 'Proton' is a Bahasa Malaysia acronym
for Perusahaan Otomobil Nasional (National Automobile Company).
Proton was originally a manufacturer of rebadged versions of Mitsubishi
Motors (MMC) products in the 1980s and 1990s. Proton produced its first
indigenously designed (though Mitsubishi-engined), non-badge engineered car
in the year 2000, and elevated Malaysia as the 11th country in the world with
the capability to design cars from the ground up.Since the 2000s, Proton has
produced a mix of locally engineered and badge engineered vehicles. Proton
cars are currently sold in at least 15 countries, the majority of which are in
Asia.
Proton was originally owned in majority by HICOM, with minority stakes being
held by Mitsubishi Group members. By 2005, Mitsubishi had divested their
stake in Proton to Khazanah Nasional, and in 2012, Proton was fully acquired
by DRB-HICOM.
Proton was the owner of Lotus Cars from 1996 to 2017. In May 2017, DRB-
HICOM announced plans to sell a 49.9% stake in Proton and a 51% stake in
Lotus to Geely Automobile Holdings. The deal was signed in June 2017, and
since then, Lotus ceased to be a unit of Proton.
INTRODUCTION
Our brand is the most valuable asset for all the companies in our group. It
embodies a unique set of perceptions about our products and services that are
triggered in the minds of our public by how others judge what we do, how we
behave, and what we say.
