Case:
Victor Mujumdar has been a bright student throughout his academic career. Added to
that his affluent parents could afford him to educate at Harvard, specializing in
Operations Management after finishing his undergraduate degree in Mechanical
Engineering. Soon after his graduation from Harvard, Victor has taken reins of his family
business, manufacturing Viscose Ryann, in 1992 at Burdwan. Victor’s manufacturing
concern, the OMNI INTERNATIONAL, has been one of the leading concerns in India,
having captured 37% of the market segment. Due to Internet bloom, other production
firms in India took a beating due to many concerns switching over to Software
development, where infrastructure investment costs were minimal.
However, Victor took it as a challenge onto himself to stay with his family business, and
pondered over plans to augment the existing resources, and come out with a
revolutionary plan to boost up the market image of his own brand. Options for him were
for either growing vertical by increased productivity, and quality improvement initiatives
or to go horizontal with diversified products in his own line of business. Optimal
investment and leveraging the ‘onset of IT Proliferation’ were at his back of the mind. He
has been brooding over in weighing alternatives for a feasible solution.
It is at this juncture, Victor meets you at a local charity event, and you strike a
discussion with him as a very enterprising Operations management professional. With
this back ground settings elucidate on the following questions that cropped up during
