Running head: OPERATING A GOODWILL IN UKRAINE 1
Operating a Goodwill in Ukraine
OPERATING A GOODWILL IN UKRAINE 2
Abstract
The Ukraine is currently experiencing a crisis which started when former President Viktor
Yanukovych disregarded a deal with The European Union for strong relations with Russia. Riots
have been going on for over a year and gangs have formed. The number of deaths occurring are
increasing, while The Happy Planet Index scored The Ukraine a 37.6 and is ranked number 100
out of 150 countries. There are many influences regarding business in The Ukraine including:
cultural, economic, legal, political, and government. The Ukraine is involved in some
international organizations including The United Nations. When trying to open and operate a
Goodwill in The Ukraine there will be many importing, exporting, and marketing strategies. By
opening and operating a Goodwill in Ukraine, there is an opportunity for the company to help the
citizens who are effected by the crisis which may help bring The Happy Planet Index for the
country up.
OPERATING A GOODWILL IN UKRAINE 3
Operating a Goodwill in Ukraine
The Ukraine has a long historical background. From the beginning of The Ukraine’s
creation to the year 1712, there has been four significant periods. “During the Miocene Period in
Tertiary Age of Cenozoic Era, some 12 million years ago, most of Ukraine was covered by sea”
(Hrushevs’ky, Skoryk, “History of Ukraine“). Between the years 879 and 1913, The Ukraine had
been dominated by several groups. Originally, The Ukraine was divided between three Princes
who were brothers. PriceVolodymyr defeated his brothers and created The Ukraine State with
Kyiv as its capital. From 1360 to 1599, Lithuania and Poland both dominated The Ukraine.
Between 1599-1711, a democratic military style group called The Cossack’s over took
parts of Moscow and gained alliances with Poland. During this time period some of The
Cossack’s rebelled and forced Poland to sell The Ukraine to Russia. The Ukraine Statehood was
declining in 1712 and lasted until 1783.The Ukrainian’s were bothered by The Russian Military
and The Cossack’s were being taken over by Russia. Eventually Russia and Austria completely
took over The Ukraine. During the years 1783 to 1913 there was a Ukrainian Renaissance, in
which children began learning The Ukrainian language and people were embracing The
Ukrainian culture.
In 1918, Ukraine became an independent country. In 1921, Russia took over two thirds of
The Ukraine, while Poland took over the other third of the country. Between 1931 and 1938,
under Stalin’s collectivism campaign over seven million people had died. During World War II,
the Nazi’s took over most of the country and the majority of the Jewish population were killed by
the Nazi’s. Between 1944 and 1991, The Ukraine is ruled by the Soviet Union although there
were numerous attempts to regain independence. In 1991, The Ukraine was again an independent
country, free of the Soviet Union by the population voting ninety percent yes in a referendum.
OPERATING A GOODWILL IN UKRAINE 4
Currently in Ukraine there is a crisis which began in November of 2013 when former
President Viktor Yanukovych and his government deserted an indenture with the European Union
for better relations with Russia.
Ukraine has been torn between east and west since the collapse of the Soviet Union in
1991. Ukrainian is the main language in western regions – where there is also a long-
standing aspiration for integration with Europe. However, Russian is predominant in parts
of the east and south (British Broadcasting Corporation, “Ukraine crisis in maps”, 2015).
Anti-government protesters started in the capital city of Kiev and spread throughout the country
by early 2014. On May 25th 2014, Petro Poroshenko was elected President. Violence and battle
are still currently on-going.
