Online Branding: The Case of McDonald’s

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Hernandez, 1

Jennifer Hernandez

IBM 301

1, December 2014

Online Branding

As the use of technology is more and more of a norm in modern day society, firms must

figure out a way to market themselves in a way that trends along with the average person. Online

branding has become a crucial aspect of a firm’s ability to reach various segments and make it

more convenient and efficient for a consumer to judge and determine which firm to choose in a

decision making process. Many firms exercise the advantage of branding through online