Company Background and Strategy :
Bupa Globally :
Bupa is one of the leading international group that provides more than 10 milion people
healthcare insurance services that meet their needs with the highest standards. Bupa began
in 1947 in the UK , when around 17 provident associations joined together with the
purpose of providing people all the healthcare insurance services that they need at any time
and for every age . However , Bupa as a company has even an earlier history that started in
Australia in 1930 that was founded to help people who couldn’t afford doctor’s fees to
hospitals .
Bupa Arabia :
Bupa Arabia for healthcare insurance services is a Saudi owned company. It started as a
joint venture with the Nazer Group in 1997.And it has more than 1.2 million customers.
Bupa Arabia is considered one of the largest healthcare insurance in KSA. It servers
individual clients as well as some of the largest companies in the kingdom[1].
Bupa Strategies :
Generally , Bupa is existing to help its members to live longer , healthier , and happier
life . They are placed to support and look for its members and their families health [2].
Bupa is now on the way to become a healthcare company that provides healthcare services
more than a normal insurance company . They want to expand their services into a new
stage where Bupa members provide healthcare campaigns that aware people about new
diseases and treatments . Bupa also added to its strategy caring for its employees health
well begin . They provided the company with fitness equipments and health specialties to
help employees keep their health well .
Bupa Services and Products :
Bupa Services :
Bupa became much more than just an insurance company. Its cares about their client’s
health by offering services that insures the client’s health not just at hospitals nut also in
their daily lives by granting services such as:
1. Doctor on phone: The Bupa Doctor on Phone service is available to give clients general
advice or a second opinion on any medical condition.
2. 24/7 helpline: it’s a call service Bupa provides where there will be someone at the end of
the line to help. The number is toll-free, even from mobiles, any time of day or night.
3. Online services: clients can reach Bupa quickly whenever clients want by going online.
Simply logging on to www.bupa.com.sa and they can access the following online
