Abercrombie vs. Old
Navy
SIGNIFICANCE WEB PRESENCE
JARA-ALVEAR, JIMMY
MKT 321
AUGUST 13, 2016
[COMPANY NAME] | [Company address]
Introduction
Abercrombie
Abercrombie and Fitch, is a retailer that operates majorly on the US territory with
approximately 750 stores and overseas with 180. AF specialized in direct-to-consumer
operations. AF is a well known company that not also includes a branch with the same name,
but also 2 more different stores which are Hollister and Abercrombie kids that are part of the
same group but managed as separated companies. However, each of them are managed in a
similar manner. The websites are developed in the same structure and are available in 10
different languages for over 120 countries.
Each AF store follows the same theme, which is an upscale fraternity-house feel. The
ABERCRO
MBIE VS.
