Noram Foods
Company Background
Noram food is a part of Noram International which has 12 plants worldwide and each plant
has commitment to legalization of the country based in it
Noram Food is a major producer of different consumer food product including baby foods,
cereals and other canned products
Recently, Plant manager of Noram food Canada, is looking for new opportunities to
increase the revenue or reduce the cost, so, she founded that the weight control issue
represented a major opportunity for re-evaluation; also, she needs to know the impact of
changing the Noram’s policy on package weight.
Case Objectives
1. Emphasize the mathematical tools of process control with a significant corporate
decision on weight control.
2. The ethical issue of possibly under filling equal or more than 50% of all packages,
while still meeting governmental requirements, adds an extra dimension.
3. Focusing on integrating operations management and marketing perspectives.
The weight control
The company current on weight control is that; at least 95% of all packaged net weights
shipped will be above the stated net weight, so, she discussed the situation with The
packaging engineer to reduce the weight such that not affecting the company reputation.
Packaging engineer has ensured that the current policy of Noram concerning on sanitation,
weight control and packing design all reflect the winning attitude and it is difficult to apply
the same weight policy to each product of Noram. Even now, less than 5 % of packages are
under weight.
As a result, they decided to concern about the Pre-cooked baby cereal product as it is most
