Submitted by: Hira Mughal
THE RISE AND FALL OF NOKIA
Case Questions
1. Pestel Analysis and any iden$fy key factors.
Pestel De)ne Reasons Counter
(Strategies)
Poli$cal These factors verify the extent
to that a
government might in/uence the
economy or a precise trade.
Lack of governmental
support.
Alliance with Microso2.
production facili$es are
located all over the world.
Nokia is not regulated but
they operate in the
regulated industry.
There is no
such much
impact of
political
factor on
Nokia so it
should not
be more
focused on
making
counter
strategies
for this
factor.
Economical These factors are determinants
of associate degree economy’s
performance that directly
impacts a corpora$on and
have ringing long run e4ects.
Limited buying power in
home markets.
Lack of R&D capabilities and
economic resources.
There is no
such much
impact of
economical
factor on
Nokia so it
should not
be more
focused on
making
counter
strategies
for this
factor.
Social These factors scru$nize the
social se7ng of the market, and
gauge determinants like cultural
trends, demographics, and
population analytic.
Failures during adop$on of
smartphones.
Microso2 windows phones
are not as appealing as
android.
Customers are focusing on
Apple and Samsung.
Focus on health issues.
Nokia code of conduct.
Changing in current
prevailing trends.
Nokia
should
establish a
website to
help
consumers
read about
the features
article and
help them
to acquire
knowledge
about Nokia
products.
Nokia
should
apply code
of conduct
globally in
its
opera$ons.
Technological These factors pertain to
innova$ons in technology which
will have an e4ect on the
opera$ons of the trade and
therefore
the market favourably or unfavour
ably
Mobile phone industry
a4ected by the
technological condition.
Innova$ve products, OS and
other so2wares and
hardwares
Nokia stuck with its
opera$ng system.
Partnership with Microso2
brings technological
advantages.
Nokia
should
change
itself to be
so2ware
company
not
hardware
because the
era is
changing.
Nokia
should
incorporate
latest
so2wares in
their
devices so
that they
can
compete
with their
compe$tors
(Samsung,
Apple etc.)
Environmental These factors embody all those
who influence or are determined
by the encompassing se7ng.
E4ect on performance of
mobile industry.
Major issues of health and
safety due to radia$ons.
The health protec$on rules
and regula$ons in di4erent
countries.
Environmental concerns
from consumers including
concerns for the packaging
and recycling.
Increased atten$on directed
towards Corporate social
Nokia gives
access to
Nokia Store
green
channel in
its
applica$on
Store which
are
responsible
for
collecting all
the green
responsibility. minded
apps in one
initial place.
Nokia
carefully
tries to limit
and reduce
its energy
consump$o
n and make
sure to
guarantee
that
materials
are ethically
sourced.
Legal These factors have each external
and internal sides. There are
sure laws that have an e4ect
on the business se7ng during
a sure country whereas there are
sure policies that firm maintain
for themselves. So that
they incorporate each of
Changing nature of
regula$on.
Changing di4erent
interna$onal markets.
Changing rules and
regula$ons of
telecommunica$on industry
of Europe.
Nokia is
required to
design
corporate
policies
which
facilitate
