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1.3. OBJECTIVES OF MARKET RESEARCH
- Find out clear reasons for decline in sales of NOKIA
- Clarify customers’ atudes towards NOKIA , and their purchase intentions
- To find insights and behavior towards NOKIA
- Find who are the main competitors, and how to enter the market to compete,
how they adapt to new environment conditions.
- Understand current market strategy in reaching new customers with new
product offers and targeting new groups
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