1.3. OBJECTIVES OF MARKET RESEARCH
– Find out clear reasons for decline in sales of NOKIA
– Clarify customers’ atudes towards NOKIA , and their purchase intentions
– To find insights and behavior towards NOKIA
– Find who are the main competitors, and how to enter the market to compete,
how they adapt to new environment conditions.
– Understand current market strategy in reaching new customers with new
product offers and targeting new groups
