Melirosa Marchena
0/27/2018
College Composition
Professor Solomon
Current Event #1
The Guardian published an article names Nike Sales Surge 31% in Days After Colin
Kaepernick Ad Unveiled, Analyst Says by Martin Pengelly. This article studies the sales spike
Nike experienced following the controversial add they published featuring x-NFL quarterback,
Colin Kaepernick. While many americans, including President Trump were outraged that Nike
choose to feature Kaepernick in their Labor Day ad, Nike sales saw a giant spike in revenues as
supporters showed their support by buying Nike goods. While Nike’s sales were decreasing in
the upcoming months prior to this ad, after the airing of the Kaepernick ad, Nike saw a 31%
spike in sales.
In March of 2017, Kaepernick opted out of his contract with the San Francisco 49ers after
months of protesting racial injustice and police brutality by kneeling during the game-opening