Nike’s Reach 1
Nike’s Reach– Connecting to Athlete’s Everywhere
Tiffany Coughlin
Florida State College of Jacksonville
GEB3213- Summer
Nike’s Reach 2
TO: Andy Campion, Vice President of Nike
FROM: Tiffany Coughlin, Student at Florida State College of Jacksonville
DATE: May 22, 2020
SUBJECT: Nike’s Reach– Connecting to Athlete’s Everywhere
Nike has been very effective in communicating with its target audience. Athletes everywhere
wear Nike, as can be seen in the numerous commercials, ads, and sponsors throughout every
marketing outlet possible. I personally wear Nike myself when working out every day. Not only
in wearing athletic apparel, but workout shoes and tennis shoes as well too. Nike has a large
social media presence and following across multiple platforms. I believe Nike has been
