Nike, Inc. Business Strategy
Bibliography
There are no sources in the current document.
Carl Williams
Cerritos College
Introduction Global Logistics
BA 155
Professor Scott Brown
February 6, 2016
Nike Inc. is a company that was started in 1964, it was originally called Blue
Ribbon Sports, and it officially became Nike, Inc. in 1971. Phil Knight and Bill
Bowerman are the founders, CEO and President of the company is Mark Parker. It is
one of the world’s largest suppliers of athletic shoe and apparel and a major
manufacturer of sports equipment. They trade in the New York Stock Exchange
(NYSE). Nike stock symbol is “NKE”, and as of February 6, 2016 at the end of the
closing of the market, their stock share price stands at $60.77 per share, in U.S.
currency. The company headquartered near Beaverton, Oregon and has over 62,600
employees. Nike annual revenue for 2015 was around 30.6 billion dollars. Their
revenue per employee is about $488,834 dollars (FINANCE.ADVFN.com, 2016).
Global Competition
Fleet-of-footwear NIKE, named for the Greek goddess of victory, is the
world’s #1 shoe and apparel company. NIKE designs, develops, and sells a variety of
products and services to help in playing basketball and soccer (football), as well as
in running, men’s and women’s training, and other action sports. Under its
namesake brand, NIKE also markets sports-inspired products for children and
various competitive and recreational activities, such as golf, tennis, and walking, and
sportswear by converse and Hurley. NIKE sells through more than 930-owned retail
stores worldwide, an e-commerce site, and to thousands of retail
accounts, independent distributors, and licensees. Some of it major competitor are
Adidas, Puma, Reebok, Under Amor and to name a few. North America is the biggest
contributor to Nike’s revenues, with a share in excess of 40%. Strong growth in
basketball, men’s training sportswear and running are driving high sales in this
