Ratio and Financial Statement Analysis
Table of Contents
Executive Summary…………………………………………………………………………………….3
1. Nike History……………………………………………………………………………………………….4
2. Nike Market Share: SWOT Analysis……………………………………………………………..5
3. Nike Financial Report………………………………………………………………………………….9
4. Nikes Future……………………………………………………………………………………………10
5. Conclusion……………………………………………………………………………………………….11
References………………………………………………………………………………………………..13
Executive Summary
Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and
Phil Knight and step by step it grew into the worlds largest marketer of athletic footwear
and apparel. In the U.S. alone Nike sports products are available for purchase in over
20,000 retailers, and the companys sports products are popular in more than 110 countries
worldwide.
The entire business of Nike is divided into operating segments: clothes, footwear, apparel,
equipment, and accessories. Each of these strategic business units presents a business unit
with services and products managed separately as each operating segment requires
different business strategies. The segments are established by senior management to
facilitate the achievement of Nike long-term objectives, to help in resource allocation
decisions and to assess operational performance.
Being a constantly developing company, Nike footwear line has opportunities for further
development and a successful launch of new products. Globally, the footwear and personal
care industry is thriving with about $124 billion in sales worldwide. The constant changes
in the sports clothing market will continue to help Nike company increase sales.
Innovation can be used with the help of new technologies based on major principles of
marketing that will bring success to Nike in future. It is important to note that innovations
are aimed on promotions concerning consumers.
Thus, Nike Company has a well-defined structure and effective control mechanisms which
regulate the work of the company. The critical features of Nike Companys structure and
governance model are the committee and the board of directors. Nike is a large scale
company, that is why Nike had to select the existing structure and governance model that
is at the core of its business.
1. Nike History.
Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and
Phil Knight and step by step it grew into the worlds largest marketer of athletic footwear
and apparel. In the U.S. Nike sports products are available for purchase at 20,000 retail
accounts. Moreover, the companys sports products are famous in more than 110 countries
worldwide.
It took a while for Nike to establish the great name they have today, and in the early 80s
many people complained about how Nikes were not made in the United States (US).
People were mad at the fact Nike shoes were made in Vietnam, China, and Indonesia
