Nike Financial Analysis
Investing in a company has certainly changed over the years. Financial information is
literally at one’s fingertips via the internet. In today’s fast paced corporate environment
companies are under tremendous scrutiny to maintain their edge. The company I am
evaluating is NIKE. This Financial analysis will consist of the following: Ratios from the
Income Statement, Statement of Owner’s Equity, and Balance Sheet. This information is
designed to assist a potential investor. Nike’s mission is complex. Listed below is a copy of
Nike’s company philosophy.
Company Philosophy:
WE ARE ABOUT DREAMS. Nike was, is, and will always be a company driven by
certain key philosophies. What are they? First and foremost, we are a company dedicated
to innovation and the passion to create great product. From Bowerman’s Waffle Trainer to
the Tour Accuracy golf ball, we make every effort to take consumers where they want to
go before they realize they want to go there.
WE ARE ABOUT THE CONSUMER. The consumer rules the roost. They make the
important decisions. I answer to them, as we all do. The opinions of Wall Street analysts
and media pundits are really just derivatives of our relationship with our consumers. When
the young at heart seek out our products, when they respond to our messages and believe
in what we stand for, when our relationship with consumers is healthy, that’s when we
grow. Even so, gaining true understanding of our consumers, and thereby being able to
deliver meaningful innovation to them, is a huge challenge. It’s not the demographics that
change; it’s the deliverables. Ours is a constantly moving target. Technology continues to
increase the pace and volume of options in all of our lives.
WE ARE ABOUT IRREVERENCE. We are about irreverence. The great thing about Nike
is that we have the ability to laugh at ourselves, to ind the humor in what we are doing, to
compete aggressively but also to have fun. It shows in our best advertising, from Mars
Blackmon to Andre Agassi. Irreverence has always been a core part of our culture. It is, for
us, the balance between our attempt at greatness and the risk of arrogance. We mix
confidence and strength with the humility to look at ourselves in the mirror and say, we
can do better.
WE ARE ABOUT WINNING AND COMPETING HARD. We invent markets and new
ways to compete. We have withstood every challenge that has come our way. Winning
