NIKE CASE ANALYSIS 1
Nike Case Analysis on pp. 415-416
Marketing 5000, Fall II, 2018
Webster University
NIKE CASE ANALYSIS 2
Executive Summary
The shoe industry in America is absolutely hands down lead by Nike with a 62% market share
(Gould & Lutz, 2015). In fact the next closest competitor, Skechers, only has a paltry 5% market
share (Gould & Lutz, 2015). Nike has expanded beyond just shoes and has quite a diversified
product line including sunglasses, mobile apps, and watches. They are constantly striving to stay
the dominant shoe manufacturer in the world. Nike actually was originally named Blue Ribbon
Sports when it was first created in 1964, until they started to produce and sell their own shoes in
