USAL Nike Mohamad Kanso Ghouri &
Ali Mawla
1
Prepared by: Mohamad kanso Ghouri & Ali Mawla
Email: mak131@usal.edu.lb
ama019@usal.edu.lb
Course: Business communication 210
Footwear
manufacturing
company
NIKE
USAL Nike Mohamad Kanso Ghouri &
Ali Mawla
2
Table of Contents
Nike History …………………………………………………………………………………… 3
Location ………………………………………………………………………………………… 4
Nike Products ………………………………………………………………………………… 5
Day To Day Routine ……………………………………………………………………….. 6
Work Force ……………………………………………………………………………………. 7
Work Environment ………………………………………………………………………….. 8
Customer Experience ……………………………………………………………………… 9
Target customers ………………………………………………………………………….. 10
Challenges …………………………………………………………………………………… 11
Recommendations ………………………………………………………………………… 12
Bibliography …………………………………………………………………………………. 13
USAL Nike Mohamad Kanso Ghouri &
Ali Mawla
3
Nike History
In 1964, founded as Blue Ribbon Sports Created by Bill Bowerman and Phil
knight
In 1971, officially Nike is incorporated (valued $1200), Nike derived from the
Greek goddess of victory
The logo designed by university student for $35 (swoosh)
In 1988, slogan was coined (Just Do It)
In 1996, Nike revenue at $6.47 billion
In 2002, Hurly Company is a subsidiary of Nike
In 2003, Converse is a subsidiary of Nike
In 2003, Nike signs with LeBeron James (NBA Player)
In 2014, The Brand is valued at $19 billion (most valued brand)
In 2015, Nike revenue reach $28 billion
USAL Nike Mohamad Kanso Ghouri &
Ali Mawla
Location
Nike has many branches in Lebanon including
Hamra Main Street, Beirut
