a. What is the product name? Describe the product. 2 pts.
The name of the product is the Teleport Device. The Teleport Device has been
seen in many movies but never realistically brought to market. This new to the world
product will allow an individual, family, pets, luggage, and any item imaginable to go
from one location to another in the blink of an eye. The Teleport Device is a stand-up
machine that you walk into. Once inside you type in your desired destination and hit go.
The device springs into action and you arrive in your destination.
b. Identify and explain which market segmentation variable you are using. 5
pts.
The Teleport Device is a luxury item. Segment one will include business
customers who travel an extensive amount. This segment may include firms who’s
employees are expected to travel to business meetings; etc, and individuals such as
doctors who must make it to a specified location quickly. Segment two includes retired
individuals or couples who enjoy travel without the hustle and bustle of an airport.
c. Why did you choose this method of customer segmentation? Be specific. 4
pts.
The Teleport Device is a luxury item entering the market with the airline industry
being its number one competitor. While younger generations may not mind airports and
long flights, older generations will steer towards an easier, but more expensive
alternative. Firms that have deadlines and are constantly in a time crunch was an easy
