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9- 1
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
it ’s good and
good for you
Chapter Nine
New-Product Development and
Product Life-Cycle Strategies
9- 2
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
New-Product Development and
Product Life-Cycle Strategies
•New-Product Development
Strategy
•New-Product Development
Process
•Managing New-Product
Development
•Product Life-Cycle Strategies
•Additional Product and Service
Considerations
Topic Outline
9- 3
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
New-Product Development Strategy
Acquisition refers to the buying of a whole
company, a patent, or a license to produce
someone else’s product
New product development refers to original
products, product improvements, product
modifications, and new brands developed
from the firm’s own research and
development
Two ways to obtain new products
9- 4
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
New-Product Development Process
Major Stages in New-Product Development
9- 5
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
New-Product Development Process
Idea generation is the systematic search for
new-product ideas
Sources of new-product ideas
•Internal
•External
Idea Generation
9- 6
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
New-Product Development Process
Internal sources refer to the
company’s own formal research
and development, management
and staff, and intrapreneurial
programs
External sources refer to sources
outside the company such as
customers, competitors,
distributors, suppliers, and
outside design firms
Idea Generation
New-Product Development Process
Inviting broad communities of people—
customers, employees, independent
scientists and researchers, and even the
Crowdsourcing
program
nt
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