Product development Ideas:
GAMES2U – MOBILE ENTERTAINMENT
CLEAN SLEEP – MOBILE MATTRESS CLEANING SERVICE
Hotels by Day
Games2u will be a franchise organisation where we will have specialised vehicles that bring
entertainment to all kinds of different events such as home parties, night movies, game, karaoke
night and many more.
We soon discovered that there was a large demand for private events due to a lack of entertainment
options. This resulted in the company adopting a grass-roots approach, helping them utilize and
build brand awareness by taking advantage of the opportunity at hand. The mission of Link Up Bos is
to provide people with a safe and fun way to experience entertainment together during a time when
socializing with friends and family has become a challenge. The company believes staying connected
in safe ways will help to create some normalcy and foster hope while pushing through the struggles
of the pandemic.
Activities that we never thought twice about doing now require us to assess the safety risks involved.
Celebrating milestones like birthdays and graduations, or enjoying a night out on the town have all
become difficult to plan. There’s simply not a lot of places to go. These limitations do not reduce the
importance of recognizing significant life events and the basic human need to socialize.”
IDEATION:
Many health organisation’s research report has shown that this pandemic is
going to last for a while. As there will be no vaccines readily available, we can
rest assure that COVID-19 is here to stay. Many statistics shows that the
demand for at-home entertainment has risen to 10% more than what it was
when COVID-19 began. This shows us that there is a constant demand for
entertainment to help people sane during the pandemic. In the absence of live
events such as sports, live concerts and cinemas which led to an increase in
demand for content. There seems to be a constant demand for entertainment
to help people stay sane during the pandemic. with people looking for private
entertainment in the middle of a worldly crisis, there is a significant void that
needs to be filled. GAME NEAR YOU is going to fill that gap by providing an on
demand, in person entertainment experience.
1. Knowing our buyer persona first
• kids and adults of all ages
We all know that the movie going experience was due for a change given the
growth of streaming platforms like Netflix, Hotstar and Amazon Prime. People
are starting to enjoy watching movies at home just as much, if not more than
at the movie theatres themselves. Although the pandemic has increased our
transition, some of the elements are still missing such as the big screen, the
larger crowd. This made me think: what if we could bring some of those
missing elements directly to our target customers?
With many restrictions put in place because of the pandemic, the way people
operate during their free time has begun to shift.
The difficulty to find places to gather and enjoy the company of others,
opened up a pathway for us to set up a moving van. This concept will be our
major differentiator for the company.
What has happened to kids and adults in the last six months because of this
pandemic?
Environmental Analysis
political factors
The ongoing COVID-19 crisis has led to large-scale anxieties about the future of
the entertainment. The lockdown has eventually relaxed as can be seen in
different parts of the world but many are of the opinion that this pandemic will
significantly impact our film-viewing behaviour and other economic decisions
around it. People might stay away from cinema theatres to avoid large
gatherings. People have already shifted towards viewing films on online
platforms which have already made a dent during the lockdown.
Netflix, Amazon Prime, etc., have witnessed a record surge in subscriptions
during the lockdown. Although the pandemic has increased our transition,
some of the elements are still missing such as the big screen, the larger crowd,
fun, highly engaging gaming experiences that foster connection among groups
of all ages.
Meanwhile, even as the government has started a partial withdrawal of the
lockdown, reopening cinema halls isn’t high on its agenda. And even if the
government allows theatres to reopen, experts believe, not many people will
take the risk of going to the movies.
Economic Analysis
Our target market is a highly niche community based on the concept revolving
around gaming. The world of gaming has been rapidly growing over the last
decade, firmly planting its roots amongst generations both young and old.
While our most common clients will be younger children and teenagers, this
unique event concept will also get quickly gain traction amongst adults as well.
Game2u does not form a part of the basic needs in most middle-class houses.
The changing trends among the people will always somewhat changes the
dynamics. With more people getting involve in playing video games, more
value can be associated with the product. The youth is willing to expand the
money of these luxury products and also on future upgrades. We will also have
the opportunity to sell various specific add-on for video games and services,
thus expanding our market and profitability. The sale of the product depends
on disposable income. Higher the disposable income among the population
better will be the sale. The company may have to face losses due to fluctuating
rates of the currencies. If the fluctuations are high, then the profitability also
gets affected. Various other changes in the monetary policies, such as GST or
duties, will increase or decrease our service cost, thus affecting the sales
directly.
Social cultural factors:
For instance, no matter how big our flat screens are, they can’t compete with
the sheer enormity of real screens. When you’re sitting in the darkened
theatre, the size sweeps you in. You’re engulfed in the images and sounds. It’s
a completely different atmosphere than watching a movie or playing game at
home, where you can pause at any time or play on your phone at will.
Watching a movie in the theatre with a dozen stranger’s changes how we
perceive the movie. When they laugh, we’ll laugh too. If they gasp, we’ll feel
the tension. If the theatre is completely silent, the intensity is felt by every
viewer. It’s an odd bonding experience, but one we enjoy every now and then.
Technological factors: New equipment for alternative content
We will be initiating a home run video game tournament. As for the
tournaments, hosts rent out the room and set up gaming consoles to connect
to the large movie screen. We’ll have a variety of options to fit our customer
needs from movie night to Karaoke night and esports tournaments, for our
customers to enjoy. By Providing all the equipment, lights and sound, bringing
professional staff to people. We’ll handle all setup and event facilitation and
leave their space exactly as we found it.
Although people are not quite ready for massive public use of virtual reality.
