CH 2 Netflix vs. Blockbuster: Case Study #1
Explain Netflix’s marketing strategy. Can it sustain its
competitive advantage? Why or why not? Netflix is a great company
with a massive market share that allows it to reach millions of
customers around the world. A key component to its continued
success is sustainable competitive advantage. Netflix has a major
lead over its competitors in device distribution allowing them to
reach millions more potential customers than its competitors.
According to the case study “the Nintendo Wii alone expands
Netflix’s potential members by 30 million users”. By making their
service accessible to the vast majority of consumers in the
