Nova Southeastern University
H. Wayne Huizenga College
of Business & Entrepreneurship
Assignment for Course:
MKT 5125 – Marketing Plan Project
Submitted to:
John Gironda
Submitted by:
Shayne Cullen
Soma Gubacsi
Cristhian Polanco (1, 2, & 7)
Date of Submission: 10/14/2019
Title of Assignment: Netflix on Demand Marketing Plan
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any
assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have
also cited any sources from which I used data, ideas or words, either quoted directly or
paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student’s Signature: ______________________________
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Instructor’s Grade on Assignment:
Instructor’s Comments:
Netflix on Demand Marketing Plan Group # 8
1. Executive Summary
Netflix has become the leading company in entertainment streaming services in the world. The
company committed product cannibalization over a decade ago when they created the streaming
subscription service that overshadowed their DVD rental service; however, the DVD rental
service is still highly profitable. The company’s DVD.com DVD rental business has 3 million
subscribers and generated a whopping $56 million in profit on just $99 million in revenue during
the first quarter (Reisenger, 2018). Although the DVD rental is still retaining a marginal profit,
this tangible DVD to home industry is becoming obsolete and is expected to become unprofitable
within the next decade. On top of that Netflix is going to face its biggest competitors thus far.
Subscribers will have choices of Disney+, HBO Max, and the improved Hulu and Amazon
