Brandon Hull
Strategic Planning
Dr. Shoaf
October 14, 2015
Netflix
Netflix has become one of the major forces in the world of media and entertainment
consumption. Their subscription model has made media consumption cheap and easy. In
recent years they have seen growth with most major financial indicators, while their
competitors, such as Blockbusters, have seen declines. Netflix is growing rapidly and has a
dominant market share. The phrase “Netflix and Chill” refers to watching movies and
hanging out with friends, but Netflix is used no matter the means of getting the movie. As
technology continues to improve, Netflix has stayed on the cutting edge. Online video
streaming has become simple with the invention of WIFI and tablets. Netflix has built great
