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Nova Southeastern University
Wayne Huizenga Graduate School
of Business & Entrepreneurship
Assignment for Course: Supply Chain Management
Submitted to: Dr. Ryan Atkins
Submitted by: Lindsay Aughton N01816367
Date of Submission: Wednesday, February 22, 2017
Title of Assignment: Nestle Case
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any
assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also
cited any sources from which I used data, ideas of words, whether quoted directly or
paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student Signature: Lindsay Aughton
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Instructor’s Grade on Assignment:
Instructor’s Comments:
Executive Summary
Nestle is a leader in the coffee industry for taking such a proactive stance on
sustainable and ethical coffee production practices, according to Sustainable coffee:
Nestle looks beyond the cup. As a customer-centric company, ensuring the livelihood of
their farmers is of the utmost importance, since the farmers are internal customers.
Although Nestle is a leader in the coffee supply chain, there are many things that Hans
Jöhr can recommend to the board to ensure the long-term supply chain success.
Background
Since its inception in 1866, Nestle has aimed to be “the world’s leading nutrition,
health and wellness company. [Nestle’s] mission of ‘Good Food, Good Life’ is to provide
consumers with the best tasting, most nutritious choices in a wide range of food and
