Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Case:
Nokia and
Microsoft
Acquisition
NEGOTIATION AND RELATIONSHIP MANAGEMENT
Our team
Negotiation and Relationship Management
Dương Khánh Linh BABAIU18092
NguyễnThịMinh Thương BABAIU18203
TrầnPhạmThiên An BABAIU18286
NguyễnKhương Giang BABAIU19026
CốQuỳnh Dao BABAIU18032
Context
Wants + Needs
Case summary
1
3
2
BATNA
Source of power
4
Today's
Agenda
Precondition
Alternatives
Negotiation and Relationship Management
Tactics used
5
6
Context
Negotiation and Relationship Management
Background of
Microsoft in 2013
•The leader in the computer
operating system market
•In 2000, Microsoft developed
Windows Phone to create a
Windows ecosystem, “a family
of devices with integrated
services”.
•Strong financial power
1
Background
of Nokia
•Before 2007, Nokia was the
champion in the industry.
•After that Android and
iPhone smartphones ate
Nokia alive
NOKIA
June 1, 2021
Partnership between Nokia and Microsoft
MICROSOFT
•Windows Phone became the
third-most popular globally
•Market share of Nokia
