Introduction:
• The two brands I am choosing are Nestle Toll House cookie dough and Pillsbury cookie
dough. I enjoy baking but when it comes to picking cookie dough, I can never
differentiate the two brands. I thought it would be fun to discover the subtle
differences.
Product Attributes:
• Nestle had a much darker hue, more visible chocolate chips, and a smooth texture.
• Pillsbury was a lighter brown tone, fewer chocolate chips, and a flaky texture.
Benefits Provided:
• Nestle satisfies hunger as a functional benefit
• Nestle offers a feeling of satisfaction for its quality as a psychological benefit
• Pillsbury satisfies hunger as a functional benefit
• Pillsbury offers a feeling of satisfaction for its reasonable price as a psychological benefit
Product Line:
• Nestle offers products that pertain to cookie dough. Nestle offers many different types
besides regular chocolate chip, such as peanut butter.
• Pillsbury offers products that pertain to cookie dough. Pillsbury offers many different
types of cookie dough besides regular chocolate chip, such as gingerbread.
Packaging:
• Nestle has yellow packaging with red labels and bold text but smaller overall container.
• Pillsbury has blue packaging, cursive writing with their advertising icon the Pillsbury
dough boy holding cookies, seems more directed toward children.
Brand Image:
• Nestle: bright, direct, yummy, wholesome, and sensible. I chose these five words
unique recipe.