Natureview Farm is a yogurt manufacturer. It is a famous brand in the United States and it
get big success in the natural food channel. It grows quickly to national distribution and
shared leadership in the natural food channel. There are several reasons that Natureview
get this success. Firstly, the unique receipt of this company give the yogurt a special
smooth, creamy texture without adding any artificial thickeners used by the major U.S.
yogurt brands- Dannon, Yoplait, and Breyers. Also this company only used organic milk
from cows untreated with rGBH. Because of this special process and ingredients,
Natureview Farm’s yogurt’s average shelf life was 50 days which is longer than most
brand’s yogurt. At first, Natureview only have two flavors, plain and vanilla, and two size
of yogurt. After a period of time, the company expands its flavors into several kinds, not
only plaint and vanilla, and it also improves its size into 8-oz, 4-oz and multipack
according to different retailers and customers. In addition, the company developed strong
relationships with leading natural foods retails such as the chains Whole Foods and Wild
Oats. In the belief of its management, this company always take its customers, suppliers,
and distribution partners into consideration when they are thinking about revenue growth.
There are three options of this company. The first one is that expand six SKUs of the 8-OZ
product line into one or two selected supermarket channel regions. This option is based on
three key points: 8-oz cups yogurt have the most significant revenue potential, two brad
