Running head: NATURA MAKES BRAZIL LOOK BEAUTIFUL 1
Natura Makes Brazil Look Beautiful
Brandi Moore
Bethel University
MBAD 506: Global Business Environment
March 19, 2020
Prof. Mark Griffin, Ph.D.
NATURA MAKES BRAZIL LOOK BEAUTIFUL 2
Natura Makes Brazil Look Beautiful
This case gives insight into Natura’s stronghold in the Brazilian beauty products market.
Details surrounding the origins of the company, as well as, information about how they have
sustained an maintained their powerful hold on their region. Keeping out large multinational
competitors is not easy. This case study provides information on not only how it was
accomplished, but why it works.
In most countries around the world, the beauty products industry is dominated by a small
set of multinational giants named in the case. Why in Brazil none of them has emerged as a
market leader?
None of the multinational giants have been able to gain a stronghold in Brazil’s beauty
